TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

impulse good [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1998-08-28

English

Subject field(s)
  • The Product (Marketing)
DEF

Products that are bought quickly as unplanned purchases because of a strongly felt need.

French

Domaine(s)
  • Produit (Commercialisation)
DEF

Marchandises que le client achète sous l'impulsion de facteurs psychologiques plutôt que de besoins réels.

OBS

«produit d'impulsion» trouvé dans «Les fondements du marketing moderne», 1985.

Spanish

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